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Coopo · Campaign Case Study
Completed
How we built eye health awareness for Dünyagöz with performance UGC
4
Creators deployed
180K
Total impressions
110K
Organic reach
3.4%
Avg. engagement
1
The Brief
Awareness campaign — brand recognition objective
Campaign objective
Increase brand recognition for Dünyagöz Clinic in Azerbaijan by communicating the importance of regular eye health examinations — and Dünyagöz's offer of professional diagnostics and modern technology.
Unlike conversion campaigns, success here is measured in reach, recall, and share of voice — not direct bookings. The free examination offer serves as the hook to lower the barrier to action.
Target audience
AZE · Ages 18–60 · Health-conscious
Platform
Instagram Reels · organic only
Pricing model
15 AZN CPM · pay per confirmed impression
Bonus impressions
63K delivered free above paid volume
Target segments
Eye health conscious
Adults already thinking about vision care
Office workers
Screen fatigue, dry eyes, long hours
Students
Reading strain, device overuse, 18–25
CTAs used across content
Register now
Free examination
Apply today
Learn more
Restrictions & rules
18+ creators only
No medical claims beyond approved messaging
No paid promotions or panels
No violence, alcohol, politics
Organic stats only
Screen recording at campaign close
2
The Execution
Phase 1
Brief live on Coopo, 4 creators selected
Phase 2
Reels published — office & student angles
Phase 3
Health-awareness content amplified
Close
Analytics submitted & verified
Multi-segment brief posted on Coopo
Three audience personas — health-conscious adults, office workers, students — framed as three content angles. Creators self-selected the angle matching their own audience, delivering authentic segment alignment without forced scripting.
4 creators selected across health, lifestyle, and student niches
Deliberately avoided pure "medical" creators — instead selected lifestyle and wellness accounts where eye health content lands as genuine advice, not advertising. Follower range 19K–283K.
Dünyagöz profile link and free exam CTA in every bio
Unique tracked links to the Dünyagöz registration page generated per creator. Allowed the clinic to measure which content angle drove the highest appointment inquiry volume — a data point unavailable in traditional brand deals.
Healthcare messaging compliance verified pre-publish
All content reviewed to ensure creators stayed within approved messaging — no unverified medical claims, no sensitivity violations. #ad disclosure confirmed on every post across all 4 creators.
Screen recordings submitted, archive activated
All 4 creators submitted screen-recorded Instagram analytics at campaign close. Coopo archived post screenshots server-side at submission, so any post deleted later is served seamlessly from the archive.
Creator profiles
RA
@rufanaazimzadeh
Lifestyle · Reels
283K followers
JH
@jhalleya
Lifestyle · Reels
85K followers
ML
@meelylife
Lifestyle · Reels
57K followers
EU
@emin_ulkar
Lifestyle · Reels
19K followers
2½
UGC Content
Archived content guarantee: Coopo archives a screenshot and metadata of every post at submission. If a creator deletes a post after the campaign closes, it is served from Coopo's server-side archive, ensuring the brand record stays complete.
3
The Results
180K
Total impressions delivered
110K
Organic reach
14.4K
Total interactions
63K
Free bonus impressions
Campaign deliverables vs. brief
All posts published on Instagram — zero paid amplification, fully organic
Free examination CTA included in bio + caption on every post with tracked link to Dünyagöz registration
Approved messaging maintained across all 4 creators — no unverified medical claims or sensitivity violations
Screen-recorded Instagram analytics submitted to project manager at campaign close
63K bonus impressions delivered above paid volume — actual CPM of 9.8 AZN vs 15 AZN list rate
Post screenshots archived server-side at submission — deleted posts served from Coopo archive
No paid panels used
Organic stats only
#ad disclosed
Healthcare messaging approved
Screen recording delivered