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Coopo · Campaign Case Study
Completed
How we drove exhibition traffic for Azerbaijan Jewelry Show
20
Creator placements
915K
Total impressions
376K
Organic reach
42.6K
Total interactions
1
The Brief
Campaign objective
Drive footfall to the Azerbaijan Jewelry Show — an international exhibition at Baku Sports Palace from June 4–6, 2026. Entry is completely free with no registration required.
The campaign needed to speak to five distinct audience profiles simultaneously: B2B industry players, wedding/engagement shoppers, handmade artisans, industry newcomers, and general lifestyle audiences.
Venue
Baku Sports Palace · 04–06 June 2026
Entry
Free admission · No registration needed
Pricing model
25 AZN CPM · pay per confirmed impression
Target audience
AZE · 18+ · All demographics
Five audience segments addressed
Jewelry business
Partners, distributors, new collaborations
Gift & wedding shoppers
Unique pieces, direct from makers
Handmade artisans
Ideas, inspiration, development
Industry newcomers
How jewelry is made, tools, careers
Art & aesthetics
Fine design, atmosphere, experience
Restrictions & rules
All genders · 18+
Minors with parental permission only
No paid promotions or panels
No violence, alcohol, politics
Organic stats only
Video report at campaign close
2
The Execution
Flight 1
7 creators · Instagram Reels
Flight 2
5 creators · Instagram Reels
Flight 3
8 placements · Instagram + TikTok
Close
Analytics submitted & verified
Segmented brief posted on Coopo
Five audience personas published as a single campaign brief. Creators self-selected their content angle — jewelry business, lifestyle, wedding, artisan, or culture — based on their own audience profile.
20 placements selected across 5 content angles
Run as three flights and deliberately mixed: lifestyle bloggers, wedding content creators, local artisans, fashion creators, and culture/city life accounts — on Instagram Reels and TikTok. Follower range 12K–164K.
Tracking links generated per creator via Coopo
Unique attribution links to jewelryshow.az embedded in bio and stories. Enabled per-creator traffic measurement without any panel or paid tool — fully compliant with brief rules.
Content reviewed — prohibited topics cleared
All posts reviewed for banned content (violence, alcohol, politics). Every post confirmed fully organic — no boosting or panel-driven reach detected.
Video reports submitted, screenshots archived
Per client requirement, creators submitted screen-recorded analytics. Coopo archived post screenshots server-side at submission, so any post deleted later is served from the Coopo archive.
Creator profiles
KB
@keshabakinskiy
Culture · City life · TikTok
164K followers
RB
@ramal.br
Lifestyle · Reels
123K followers
WR
@watsonroma
Lifestyle · TikTok
100K followers
BB
@bikemblog
Fashion · Reels
89K followers
2½
UGC Content
Archived content guarantee: Coopo archives a screenshot and metadata of every creator post at submission. If a creator deletes their post, the archived version is served automatically — so the brand record stays complete.
3
The Results
915K
Total impressions delivered
376K
Organic reach
588K
Free bonus impressions
~64%
Saved vs list CPM
Campaign deliverables vs. brief
All posts published on Instagram & TikTok — zero paid amplification, fully organic
jewelryshow.az link in bio on every post — traffic fully attributable per creator
All 5 audience segments addressed across the creator pool
Video screen recordings of post analytics submitted to project manager
588K bonus impressions delivered above paid volume — only 8,173 AZN paid vs 22,868 AZN list value
Post screenshots archived by Coopo at submission — deleted posts served from archive
No paid panels used
Organic stats only
#ad disclosed
Video report delivered